Welcome to Drivetime
The global auto tech podcast - subscribe now on your favourite podcast platform
Now available on YouTube!
The Drivetime podcast is now on YouTube. Watch expert insights, industry trends, and straight-talking conversations in full video — and never miss an episode by subscribing today.
The Drivetime podcast is the global auto tech podcast created to help you navigate the fast-moving world of automotive innovation.
As the industry continues to innovate with no speed limit, we’re here to help you understand the technology shaping our industry and how you can use it to your advantage.
Join your host Jacqui Barker, Keyloop’s Global OEM Strategy Director, as she sits down with special guests to dissect the industry challenges, trends, and talking points, so you’re always up-to-speed with what’s happening in the marketplace. These are straight-talking conversations that will appeal to anyone who’s interested in deepening their knowledge and shaping the future of automotive.
Latest Episodes
Latest Episode
Posted on 07 October 2026
S2
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EP 21.5
22MIN
How Mazda Is Navigating AI
In this Gear Change episode of Drivetime, Jacqui continues the conversation with James Crouch, Marketing Communications Director at Mazda UK. They dive deeper into his experience helping drive digital adoption across Mazda Europe and what marketers can learn from the industry's ongoing transformation. James reflects on his time as part of a specialist European team tasked with shaping Mazda's digital future, from building data infrastructure and defining use cases to creating the foundations that support modern customer journeys today. The conversation also explores the growing importance of influencer marketing, why retailers shouldn't overcomplicate creator partnerships, and how data is becoming the engine behind every marketing decision. Plus, James shares the technology he can't live without, the innovation he's most excited about, and his dream automotive road trip.
Drivetime is the global auto tech podcast powered by Keyloop.
Want to feature as a guest?
Are you shaping the future of automotive technology? Do you have insights that can help retailers, OEMs, and industry leaders better understand and leverage tech to drive efficiency and improve customer experiences? Then we want to hear from you!
Appearing on The Drivetime Podcast is a unique opportunity to:
- Share your expertise with a global audience of automotive professionals.
- Position yourself as a thought leader in automotive innovation.
- Help businesses unlock the power of technology for greater efficiency and a more connected customer experience.
Join our movement to demystify technology and help professionals integrate them into their businesses.
What do you want to hear us discuss?
We’re here to help you understand auto tech and take full advantage of its benefits. If you have a topic you’d like us to explain and explore, we’d love to hear from you.
Perhaps you’d like our perspective on a particular issue, or maybe you’d like to know how technology can help with a challenge your business is facing. Whatever it is, we want to know.
Get in touch and tell us what you’d like to hear more of in the future.
