Welcome to Drivetime
The global auto tech podcast - subscribe now on your favourite podcast platform
The Drivetime podcast is the global auto tech podcast created to help you navigate the fast-moving world of automotive innovation.
As the industry continues to innovate with no speed limit, we’re here to help you understand the technology shaping our industry and how you can use it to your advantage.
Join your host Jacqui Barker, Keyloop’s Global OEM Strategy Director, as she sits down with special guests to dissect the industry challenges, trends, and talking points, so you’re always up-to-speed with what’s happening in the marketplace. These are straight-talking conversations that will appeal to anyone who’s interested in deepening their knowledge and shaping the future of automotive.
Latest Episodes
Latest Episode
Posted on 11 June 2025
S1
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EP 6
51MIN
The emotional decisions driving EV adoption
In this episode of Drivetime, Rebecca Day, founder of She’s Electric, joins us to explore the emotional side of EV adoption.
We discuss why customers need to experience an EV before they buy one, and how important it is to acknowledge the emotional connection people have with their cars.
From the thrill of driving to the reassurance of reliability, EVs are more than just a rational purchase decision.
Rebecca shares how live, in-person events can spark that emotional connection and why OEMs and retailers should embrace these experiences to bring EVs to life in a fun, accessible way.
Tune in to discover how retailers can meet customers where they are—balancing emotion with logic—to drive true engagement in the electric future.
Topics covered:
- Why experience is essential to EV adoption
- Emotional vs. logical car buying
- How events can bring the EV story to life
- The role of retailers and OEMs in shaping connected customer experiences
Subscribe now and join us for a ride through the dynamic world of automotive innovation.
Want to feature as a guest?
Are you shaping the future of automotive technology? Do you have insights that can help retailers, OEMs, and industry leaders better understand and leverage tech to drive efficiency and improve customer experiences? Then we want to hear from you!
Appearing on The Drivetime Podcast is a unique opportunity to:
- Share your expertise with a global audience of automotive professionals.
- Position yourself as a thought leader in automotive innovation.
- Help businesses unlock the power of technology for greater efficiency and a more connected customer experience.
Join our movement to demystify technology and help professionals integrate them into their businesses.
What do you want to hear us discuss?
We’re here to help you understand auto tech and take full advantage of its benefits. If you have a topic you’d like us to explain and explore, we’d love to hear from you.
Perhaps you’d like our perspective on a particular issue, or maybe you’d like to know how technology can help with a challenge your business is facing. Whatever it is, we want to know.
Get in touch and tell us what you’d like to hear more of in the future.
