Episodes

3 visual pillars that transform the customer journey

Latest Episode

Posted on 12 February 2026

S2 | EP 3.5

17MIN

3 visual pillars that transform the customer journey

In this week’s gear change episode, Jacqui welcomes back Martijn Versteegen from IMAGIN.studio for a deeper dive into the science, psychology and practical power of automotive imagery.

Martijn breaks down the three visual pillars that transform the customer journey and explains why our “reptile brain” responds to visuals long before we read a single line of text.

From stock‑turn wins to consumer psychology, new‑brand challenges and lifestyle photography, this episode is packed with practical insight for retailers, lenders and anyone shaping the online automotive experience.

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