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Insights from inside the world’s biggest digital car factory

Latest Episode

Posted on 05 February 2026

S2 | EP 3

46MIN

Insights from inside the world’s biggest digital car factory

Jacqui sits down with Martijn Versteegen, CEO and founder of Imagine Studio – the world’s largest digital car factory.

If you’ve ever configured a car online, browsed a used vehicle, or booked a ride‑share and wondered how those visuals appeared so perfectly… chances are, you’ve already seen Martijn’s technology in action.

Imagine Studio creates copyright‑free, hyper‑accurate, real‑time automotive images for over 100 countries. We unpack how they do it, why visuals are critical for conversion, and how this innovation is redefining the automotive customer journey.

Topics covered include:

Why visuals are essential for online conversion.
Martijn’s journey from identifying a market gap to creating a global “digital car factory”
The tech behind instant image generation, data mapping, AI‑driven error correction, and scalable 3D modelling
How data and visuals improve sales, from hyper‑personalised marketing to massive gains in stock turn and customer engagement.
The future of automotive search, AI agents, SEO, and how changing online behaviour will reshape the way customers choose cars.
Advice for innovators, including the importance of passion, focus and understanding real industry needs.

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